First Service Realty - GMAC Real Estate

First Service Realty, Inc. (FSR), a Florida-based, privately owned and operated residential/commercial real estate company, has announced a joint venture with GMAC Real Estate, a subsidiary of GM Motors and one of the nation’s largest real estate organizations. The alliance includes financial support for FSR’s acquisitions and expansion program. Slated for 2006 are the openings of five offices in Miami Lakes, Homestead, Palmetto Bay, Coral Gables and Miami Beach. The alliance will provide FSR-GMAC with complete exclusivity in Miami-Dade County with regard to office expansion and mergers.

Additionally, the joint ventures will equip FSR-GMAC with national real estate resources and new programs geared toward customer satisfaction, as well as agent productivity.

"FSR-GMAC Real Estate provides real estate brokers with proven tools and resources to increase their profit margins while providing their clients with higher levels of service," said Eduardo San Roman, president and CEO of FSR-GMAC. "We are proud to be aligned with this group of strategic partners that are committed to offering their clients our innovative Premier Service ® customer satisfaction program and our Home Services business strategy," San Roman added.

Premier Service ® is considered the most comprehensive and effective customer-service program in the real estate brokerage industry. As a result, local consumers can now shop for a home, mortgage, get title insurance and select a home warranty policy and home-owners insurance – all under one roof – and backed by a written customer service pledge.

Through the program, FSR-GMAC Real Estate is the only real estate brokerage company whose sales associates put in writing, up front, the services they will perform. They then ask their customers to honestly rate their performance after each transaction through a survey conducted and tabulated by an independent, third party. Individual survey results provide each sales associate with ongoing feedback and insight for continuous improvement.

“We took a step back and asked, ‘what is it that consumers want from their real estate brokerage company?’ Our research found two things: consumers are looking for a one-stop shopping experience to make the transaction easier and they want accountability from their agents,” San Roman said of the decision to team up with GMAC Real Estate. “First Service Realty - GMAC Real Estate is noticeably different from other firms as a result of our Premier Service ®.”